In planning a celebration or event, the theme is one of the first questions you puzzle out. The theme encompasses everything from your dress code, decor, and of course, your colour scheme. Your colour palette can set the tone for the entire celebration since it also touches upon your decorations, from table runners to flowers and balloons.
There is a whole veritable science surrounding colour psychology, which studies how colours impact human behaviour. In your event, balloons are quintessential decorative staples, and they are heavyweights when it comes to colour displays. Thus, choosing the right balloon colours may be more than a gimmick and can actually contribute to your event’s bottom line.
They influence your mood.
Colours inspire emotional rather than intellectual responses. You can use these emotional associations to great effect. For example, blue offers a serene and sophisticated feel with its aura of stability and atmosphere of calm. Green is light, airy, and natural and can drum up a calm and inviting space. You can start by deciding what emotional impact or mood you want to create and then let your balloons do the talking.
They contribute to aesthetics.
Give justice to your balloons by utilizing their enchanting compositions of colour. You can go for the classic arrangement of monochromatic, complementary, and analogous colour schemes. Or you can also stick with the “hot trends” popular these days, such as pearl-gold-and-black tricolour or a chrome-gold-and-chrome-silver combination balloon. It would help if you diversified your balloon types, using opaque latex to pearlized, metallic, or chrome-coloured balloons. This way, you ensure that your theme and venue look glamorous enough for the ‘gram.
They spur your desired action.
Businesses tend to use colour psychology in their marketing strategies to great effect. For instance, red is the colour of action, and businesses use it to spur people to action, such as buying things. Orange inspires the same action without being as overpowering as red. Green is likewise overplayed since it is recognized as the colour of money and success. Another oft-used colour in business environments includes black, which evokes elegance, power, luxury, and professionalism. If there are professional meetings, conferences, or conventions, corporate organizers can benefit by leveraging the above colours.
They highlight your theme.
There’s a reason why we associate red and pink balloons with Valentine’s Day or red and gold balloons with CNY. Using the appropriate colours for a celebration is a surefire way to solidify your theme. You can use primary colours for birthday balloons, white balloons for weddings, and light pink and blue combos for baby showers and gender reveal parties. You can also play by the traditional anniversary colours, such as pearlized balloons for a 30th wedding anniversary or gold balloons for a 50th wedding anniversary.
In the end, there are no hard-and-fast rules when it comes to choosing the “right” balloon colours. You make the rules at your party, so it’s totally up to you. Still, a good dose of colour therapy perhaps wouldn’t come amiss. And the adherence to traditional colour schemes will help you and your guests home in on the purpose of your celebration.
At BoBoChaCha, we offer a wide selection of multi-coloured balloons that will leave you spoilt for choice. We are a premier party shop in Singapore that provides a wide variety of balloons and celebration supplies to help you celebrate the joyous moments in life. You can browse our website and see our vast catalogue of balloons and party favors and find the perfect balloon decorations specially curated for any and all special events.